EasyPro and Stoney Creek Fisheries are industry leaders in pond, lake, and water feature supplies—manufacturing most of their products right in the heart of West Michigan. What began as a humble fish farm has evolved into one of the top pond equipment manufacturers in the country. Their commitment to quality, innovation, and local roots continues to fuel their growth and loyal community following.

I partnered with EasyPro and Stoney Creek to design custom apparel for both staff uniforms and retail sales in their on-site store. The goal was to go beyond simple logo wear and create clean, high-quality designs that reflect the spirit of the company and its connection to nature and water systems.

• Clear, professional designs suitable for day-to-day employee use

• Apparel that captures the brand values: innovation, quality, and experience

• Fun and sellable retail graphics that appeal to the local community and loyal customers

I designed a range of t-shirts and sweatshirts with bold, nature-inspired graphics tailored to the brand. Each piece was created to be both wearable and memorable—balancing clarity and creativity for a professional yet inviting look.

• Custom Apparel Graphics

• Design Concept & Illustration

• Production-Ready File Preparation

The reception was overwhelmingly positive. Employees were thrilled to wear apparel that felt intentional and creative—not just a basic logo. Several Stoney Creek designs sold out within days of hitting the store shelves, with strong community interest and continued demand.