Graphic Design · Brand Development · Art Direction · Photography · Videography · Social Media · Content Strategy · Print Production
Building a cohesive brand across print, digital, social and everything in between.
As a Graphic Designer & Content Creator at EasyPro Pond Products, my work spans nearly every customer-facing side of the brand. It can be anything from photography, video, social media and educational content to catalogs, packaging and product literature.
Working within an established company has given me the opportunity to do more than create individual pieces. I help translate EasyPro's brand into a consistent visual and verbal system that can flex between contractors, distributors and pond owners while still feeling unmistakably EasyPro.
More videos can be found at
A brand built to work everywhere.
As EasyPro's visual identity evolved, my work focused on turning the updated brand into a system that could actually live across the company's day-to-day materials. Typography, color, photography, layout and messaging needed to remain recognizable whether they appeared on a catalog cover, a social post, a product sheet or a video.
Rather than treating each piece as an isolated design, I approach new work as part of the larger EasyPro ecosystem. Building consistency while leaving enough flexibility for very different audiences and applications.
